Overview
mrfix.homes is a smart home maintenance platform designed to help everyday users, especially seniors and busy homeowners, connect with trusted local service professionals without stress or confusion. With verified contractors, real-time job tracking, and an interface built with accessibility in mind, mrfix.homes brings trust and simplicity back to home repairs.
mrfix.homes platform interface showcasing key features
Role
UX Designer, Researcher, Product Strategist
Duration
Ongoing (2024–2025)
Team
1 UX Designer (me), 1 Developer
Live Product
The Problem
"It's hard to find someone reliable. And even harder to know what's going on once I've booked them."
Key User Pain Points:
- Seniors & immigrants struggle to use cluttered platforms like Kijiji or Facebook groups
- No visibility into job progress once a service is booked
- Communication between homeowner and contractor is unreliable
- Lack of trust: Can I rely on this person to show up or do the job right?
Common frustrations in traditional home repair services
Our Goal
To design a platform that simplifies the home repair process while building trust between homeowners and service providers — especially for seniors, families, and landlords.
Trust First
Verified profiles, ratings, and badges to ensure reliability
Accessible by Default
Large touch targets, clear type, high contrast for all users
Transparent Flow
Job status updates, notifications, and real-time visuals
Minimal Steps
3-step booking process to reduce friction
Research Process
Methods Used:
- 12 stakeholder interviews (seniors, homeowners, landlords, and 2 contractors)
- 2 contextual inquiries observing seniors book via phone
- 1 survey (36 responses from Ottawa & Mississauga regions)
- Competitive analysis of Thumbtack, Urban Company, TaskRabbit, Handy
Key Insights:
User Behavior
Seniors often ask children or neighbors to book for them
Pricing
Users want transparent pricing before commitment
Priorities
Trustworthiness is more important than low cost
Communication
Homeowners want repair status updates without chasing the contractor
Key findings from user research and competitive analysis
User Personas
Based on our research, we identified two primary user personas:

RITA (66) – Retired Teacher
Needs to request help without feeling overwhelmed. Prioritizes trust and simplicity.
Goals
- Find reliable help easily
- Understand the process clearly
- Feel secure about who enters her home
Frustrations
- Technology feels complicated
- Uncertain about service quality
- No updates after booking
"I just want someone trustworthy who will show up on time and do the job properly."

VIKAS (38) – Landlord
Manages 4 units, wants to schedule jobs quickly with status updates for tenants.
Goals
- Quickly schedule repairs across properties
- Track job progress remotely
- Maintain tenant satisfaction
Frustrations
- Coordinating between tenants and contractors
- No visibility into repair status
- Unreliable service providers
"I need to know when the plumber arrives and finishes, without calling everyone involved."
Design Solutions
MVP Features (Phase 1)
Feature | Why it Matters |
---|---|
Verified Contractor Booking | Builds trust & reliability |
Job Progress Tracker | Reduces anxiety during repairs |
Multilingual UI (EN/FR/HI) | Makes it accessible to more users |
Contractor Profile & Reviews | Helps users choose wisely |
Admin Dashboard (Contractor view) | Supports future scaling |
From paper sketches to high-fidelity prototypes
Booking Flow
The simplified 3-step booking process: Location → Select Category → Pick Time → Confirm
Streamlined booking flow designed for simplicity
Usability Testing
We conducted multiple rounds of testing to validate our design decisions:
Test Type | Users | Key Outcomes |
---|---|---|
First Click Test | 5 Seniors | 4/5 completed booking in under 3 mins |
Navigation Test | 4 Landlords | Found dashboard intuitive |
A/B Testing | Hero Copy & CTAs | "Get Help Now" performed best |
User testing sessions with target audience
Visual Highlights
High-Contrast UI
Designed with accessibility in mind, featuring large touch targets and clear typography.
Multilingual Support
3-language toggle (English, French, Hindi) to serve diverse users.
Visual Timeline
Booking confirmation screen with summary + visual timeline for job progress.
Photo Documentation
Upload feature for contractors to share "Before & After" work.
Key visual elements of the mrfix.homes interface
Outcomes
Pre-launch and in-progress metrics show promising results:
Booking Success Rate
86% booking success rate in test flow
Trust Rating
4.6/5 trust rating during testing phase
User Satisfaction
92% satisfaction with "ease of use"
Launch Preparation
Preparing launch in 2 Canadian cities (Ottawa, Mississauga)
Reflection & Next Steps
What Worked:
- Real-time updates reduced anxiety during home repairs
- Seniors found the app "calmer" than others
- Contractors liked the structured photo logging system
What Can Improve:
- Still working on integrating reschedule + cancellation UX
- Need auto-reminders for follow-ups
What's Next:
Multilingual Onboarding
Launching multilingual contractor onboarding
Maintenance Plans
Adding preventative maintenance plans (subscriptions)
Emergency Booking
Exploring "emergency booking" toggle with surge logic
WhatsApp Integration
Integrating WhatsApp for elderly communication support
Live Product
The mrfix.homes platform is currently in beta testing. You can visit the live site to explore the current implementation:
Screenshot of the live mrfix.homes platform